Lower thirds are used for identification and are best utilized at the subject’s first appearance. If informative animations or text boxes are to be used, they should be color branded and use appropriate fonts. A black background should be used behind the captions with an opacity of 90%. Captions should be made with no less than a 38 point Gotham font. Keep in mind that in order for all videos to be ADA compliant, captions or subtitles must be created for the final version of the video. ![]() If you do not have access to either of these primary fonts, you may use Arial, which is an approved alternative font. UNM branded fonts (Vitesse and Gotham) must be used for all videos. So try to cut out as much unnecessary information as possible, while still preserving the overall message of the video Although certain videos can be different lengths for different purposes, analytics show that online audiences prefer videos shorter than 2 minutes in length. The shorter and more succinct a video is, the better its chances are for social media and online traction. ![]() This will likely depend on what its purpose is. It’s imperative when you are editing a video to figure out how much information you actually need to have in the video.
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